The Editing Formula
Learn the editing tools the pros use.
Understand the storytelling strategies that inspire audiences.
Master the winning creative mindset to build your editing career.
The Editing Formula is a comprehensive online masterclass.
It equips you with everything you need to edit incredible videos, and turn your passion into a career.
It focuses on editing tools and storytelling strategies, making it compatible with any software.
The Editing Formula is simple, removing confusion and frustration from your editing workflow.
What’s Inside
26 video lessons
6 modules
2 bonus lessons
3 brand new lessons
Lifetime access to all lessons and materials
8k Red raw footage, professional music and sound effects to edit with
Access to all updated content at no extra cost
The Editing Formula doesn’t just teach editing skills. It’s designed to transform you into a professional editor, top to bottom.
Understanding the techniques is one thing–and we cover those thoroughly–but having creative confidence and a business plan that’s proven in the modern world? That’s another thing entirely. If you take this masterclass and devote ample time and energy to it, you’ll have everything you need to turn editing into a $100k career.
By the end of this class you will have:
Edited a Nike commercial from start to finish
Edited a short music video
Learned all the essential tools of your editing software
Developed the storytelling strategies that inspire audiences
Mastered the winning creative mindset used by the world’s best editors
Sped up your editing workflow exponentially
Mixed audio tracks to perfectly delicious levels
Honed essential color grading skills
Discovered a new world of creativity within video editing
Created a business plan to reach $100k in revenue in two years as a video-maker
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Think of a movie that moved you. Or maybe it was a music video, or a YouTube vlog, or a TikTok that made you laugh. The reason videos inspire us can be boiled down to one word: story.
Stories make us feel. We feel compassion. Joy. Fear, empathy, or amazement because of stories. Editing, at its purest form, is storytelling. If you can’t tell a compelling narrative, you won’t edit good videos.
In this module I’ll break down the storytelling mindsets of the best editors, with concepts like:
The art of storytelling
3 Questions to ask before you cut
How to think like a viewer
How to constantly learn
How to get better at editing (without editing)
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Editing can feel like a free-flowing creative expression. Or it can feel like doing taxes. The difference between the two?
Setup.
In this module, I’ll show you how to lay a strong foundation for your edit, that is conducive to smooth creativity throughout the entire editing process. We’ll explore concepts like:
Master Organization techniques for your software
The secrets to editing with blazing speed
How to avoid the common edit setup pitfalls that kill creativity
How to set up a customizable timeline that explodes with creativity
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After the foundation is laid, the story must be set. This is where edit prep is key.
Chefs chop their ingredients before they cook. Artists mix their acrylics before they paint. Editors prep their timelines and understand their stories before they edit.
In this module, we’ll explore how to create the skeleton of an edit, through concepts like:
The 2 best ways to bring media into a timeline
The Jordan Orme Method for pulling selects
How to make swift cuts and master timeline navigation
Industry editor tricks of the trade
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In this module I’ll teach you the recipe for a dazzling video of any genre. Whether it’s a YouTube video, a Music Video, or a Hollywood blockbuster, the order of operations remains the same. I’ll show you this secret recipe so that every video you make is delicious.
We’ll explore concepts like:
How to craft a great story with a big pile of footage and audio
Mixing immersive audio with ease
My favorite flashy effects
How to make edits feel smooth and invisible
How to engulf the viewer in the story your edit
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The difference between an amateur edit and a professional one is the finish & export process. Audio leveling, color grading, and quality export settings are key here.
In this module, we’ll explore topics like:
Mastering the power of color grading
How to professionally mix audio
How to export for any platform
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Once you have all the skills and knowledge of a professional editor, it’s time to make some serious cash. Why not?
This module will take you through the essentials of the editing business, and show you how to get started (even with zero experience)!
We’ll go through essentials like:
How to book your first paid client
What you should charge
Handling criticism well
How to build a sustainable business model
How to make a $100k career out of editing
How to network your way to Justin Bieber (ok, maybe not specifically Justin, but I’ll show you how relationships land dream clients).
ARE YOU AN ASPIRING VIDEO EDITOR?
Are you looking to make awesome TikTok and Youtube videos?
Or maybe you’re already a creative, looking to add video editing skills. Or maybe you’re a videographer who wants to tell richer stories.
There’s one thing that’s true for all of us at some point...
Video editing can be confusing and frustrating
Trust me, I know. It’s like, you have a vision in your head of what your video could look like, but when it comes time to edit, that vision just doesn’t come to life.
This is exactly why I created The Editing Formula
To pull that vision out of your head, and put it on the screen. For years, I had trouble creating videos that people cared about. But once I developed this formula, it landed me clients like Justin Bieber, Post Malone, Google, Nike, and Facebook.
It’s simple
The Editing Formula helps you learn the editing tools that the pros use. It helps you understand the storytelling strategies that inspire audiences. It empowers you to create the videos that you always dreamed of.
So join me
Along with hundreds of others in my masterclass today.
Don’t let your dreams lose stream. The only one who can see your vision come to life is you. No one else can pull it out of your head.
The Editing Formula will give you the tools and the confidence, to do just that. By the end of this class, you’ll have edited a Nike commercial, a music video, learned a winning creative mindset, and created a business plan to reach $100k in revenue in two years as a video-maker.
I’ll see you in class,
–Jordan Orme
WHO IS JORDAN ORME?
Jordan Orme is a sought-after video editor for brands and artists like Justin Bieber, Post Malone, Google, Nike, and Facebook.
With over seven years of editing experience, a keen knowledge of what works in the digital era, and a hyper-accessible communication style, Jordan is the perfect teacher for anyone looking to enter the video space in 2021.
What Students Say
“You just opened a new world for me about video editing.”
–Sofiya Chaudhari
“This was so so amazing! You totally made me recognize small details I hadn’t noticed before and why they were edited the way they were!“
–Kelly Duncan
“It’s started my career! Jordan sparked an interest and love in film for me!”
–Ess
WHAT INDUSTRY PROS SAY
“Jordan’s energy and enthusiasm for video editing shine bright. He pinpoints very specific nuances in the editorial storytelling that most people overlook. It’s very clear how well he knows the craft.”
–Chancler Haynes
Editor: Look What You Made Me Do - Taylor Swift
“This is why I love Jordan: He breaks down editing into WHY not HOW.”
–Sam Ostrove
Award Winning Editor
“Jordan’s passion and love for video editing is a huge ray of sunshine. Anyone who watches his content will walk away stoked to get better at editing.”
–Kelsey
Premiere Gal
LOADED WITH VALUE
a masterclass designed to build careers
Standard
- 26 video lessons ($400 value)
- 8K Red and Arri Footage, music, and SFX ($200 value)
- Lifetime Access to all future updated content ($200 value)
- Advanced Visual Editing Training ($150 value)
- 5 Career Lessons ($200 value)
- 3 brand new lessons
For those who...
Work best alone and at their own pace
Want just the meat of the content
Are looking for proven, editing techniques
VIP
- All standard lessons and bonuses with lifetime access ($1,150 value)
- 3 brand new lessons
- Discord editing community ($100 value)
- 4x Weekly Live Editing Roasts with Jordan ($300 value)
For those who…
Want to experience quicker growth and results through accountability
Are looking to get questions answered quickly through a community of like-minded individuals
Want to learn directly from other professionals
Are looking to network with other editors
I’LL PAY YOU FOR TRYING
I’ll pay you to give it a shot.
If you complete all of the course content, and send me your first video edit, along with the timeline, and you still aren't satisfied, I'll give you 110% of your money back. That’s extra money, if you’re not a math person.
You have nothing to lose. I'll pay you free money just for trying.
Read the full terms & conditions here.
FREQUENTLY ASKED QUESTIONS
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Absolutely! Each editing software has basically the same functions give or take minor features just like an oven is an oven. You can bake the same cake in all kinds of different ovens. However, if you want to learn how to make a cake you’re not going to look at the oven manual, you’re going to look at the recipe. All of the concepts that I teach won’t be taught in your “how to use x software” class. What I demonstrate is how to edit, or the “recipe” to edit. Not how to use a particular piece of software, but how to create videos.
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Lots of times ideas come while you are editing, not before you edit! The experience of sitting down at your editing station with a pile of footage and the potential for anything to happen is exhilarating and terrifying at the same time. JUST DO IT and I will help you along the way. I’ll show you hwo to take a pile of footage and just start to mold it into the best story you can make it. Remember you can always hit that undo button :)
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I got you covered. When you enroll in the course as a bonus, I will be supplying you with hours of media, including 8K raw RED footage), so you can start creating your incredible videos right away! Of course if you would rather use your own footage there is nothing wrong with that but I’ll have stuff ready for you to work your magic on!
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If I can edit, anyone can. It just takes a little bit of patience and an ability to commit to the bit! This course will include step-by-step instruction to guide you through each lesson clearly and thoroughly but remember if you ever get stuck in your particular software, pause the lesson and ask Google! She usually has the answer. I’ll also have links to amazing resources to help you get familiar with the software you are using :)
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If you choose to enroll in the VIP course I’ll be seeing you each week for 4 weeks to roast your edits (with love) and answer any questions you may have.
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This course will be dripped out on a schedule of 2 modules per week over the course of 3 weeks.. Many people can get overwhelmed with all of the lessons at once and tend to give-up or get burnt out too quickly. I’m here to help! When learning, editing slow and steady wins the race, and it leaves a little more time to mess around and really understand the concepts. This course will take about 4-5 hours to get through all of the content and perhaps another 4-8 hours to edit your first video.
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Your computer certainly does not need to be blazing fast but it also should not be a dinosaur. I suggest looking up the minimum system requirements for the editing software you will be using.
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Free resources only go so far. They’re not always user friendly, you don’t get to ask specific questions, and they don’t give you the full picture of what’s possible. You will be surfing the web for HOURS before you find what you are looking for. Not to mention the information you are getting may be completely false or not the most efficient and proven way to go about editing.. I recommend that you save hours of time and get your education clearly and concisely from the most trusted professional editing source that you know.
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Yes! In this course we will fully set up and edit a music video shot by Jakob Owens and edit 30 seconds of it. I will be revealing my music video secrets :)
Have a different question?
Email team@jordanorme.com and they’ll respond quickly!
